Our Story
A Family of Timekeepers
N Times By Latif began in a small workshop, with a single bench, a loupe, and an ear tuned to the rhythm of a balance wheel.
For decades our family has serviced, sourced, and sold watches across Pakistan — first from a quiet corner of the city, and now through this digital storefront. The principle has never changed: a watch is worn for years, sometimes a lifetime, so it must be chosen, built, and delivered with care.
Our Mission
Premium, accessible.
To make genuine, beautifully built timepieces available to every wrist in Pakistan — at prices that respect the rupee.
Our Vision
A new horology, here.
To become the most trusted destination for considered watches in South Asia, built on family expertise and modern delivery.
Our Commitment
Quality you can feel.
Every piece is inspected by hand before it ships. Every order is backed by a 1-year warranty and a real WhatsApp number — answered by us, not a bot. If the watch isn't right, we make it right.